I want to share with you the two most powerful marketing methods I’ve found for the copywriter. And they are (drum roll please)…direct mail and… networking!
In my coaching program I have my students go through an intensive 24-session web/mail marketing program that gets them the high quality leads they need for financial and professional […]

Most of the Internet Marketers seem to think of website promotion as just submitting to search engines, directories, link building and advertising in ezines or banner exchanges.
It is a known fact that most people in the world use most of their time off-line. They read newspapers, magazines, listen to radio and watch TV, […]

Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed ‘professional’ writer, and gotten back something your 3rd grader could have written?
If you spend countless […]

One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of the pitches they […]

A new ad and website conversion testing method is available which will revolutionize your online marketing success rate. Before now, the best marketers have used split testing religiously. That preference is changing as you read this.
In case you are not aware, split testing is what allows Google AdWords masters to lower their bid […]

Affiliate marketing on the internet seems to be everywhere. There are so many sites that a person can sign up to receive bonuses from referring other people to the site that it seems that everyone is involved. This can lead to a lot of websites having more links to other sites than actual content, just […]

Whether you work for a Fortune 100 Corporation or you are a one-person consulting person working from home, you have three main ways of marketing yourself or your company whenever you speak.
1. Credentials/position/title 2. Topic/subject matter/process 3. Results you get for people
All three are important; they make up three important legs of a stool. […]

Everyone loves to get something for free. This is true of almost everyone who frequently surfs the web as well. Website operators are constantly looking not only for ways to attract new visitors, but also ways to keep them coming back. If you are looking for a way to increase website traffic, consider using a […]

How many times have you sat down at the computer to write a sales letter or an article and just piddled and hem-hawed around in front of a blank word document trying come up with something to write, or waiting to get into the mood?
To get started and to make the task easier did […]

Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it’s about paying commissions to people […]