Adding a simple email form or contact form to a website can often be a tough task for a first-time programmer or small business website. A lot of people who start a website or a small internet business use simple templates to put a website online while having little or almost no knowledge of […]

As the end of the first quarter draws near, it’s time to review your e-mail efforts to determine if you’re still on the road to success. Though sales and response rates are key indicators to how well your program is performing, there are 12 critical areas where you can rate your program’s effectiveness to forecast […]

I just bought a product after being on a list for over two years. I hadn’t spent one red cent with this guy for two years, but like clockwork, his e-mails just kept coming.
Day after day after day. Week after week.
I finally gave in and purchased his product recently (it’s in a field […]

The Internet has changed a lot of things within the business world, including business correspondence. Where once traditional, formal business letters were normal, quick business emails now rule the day. The ease and informality of the Internet often makes it seem we can write business e-mails poorly and get away with it; yet, it’s actually […]

This week I received for the hundredth time a chain email that’s appallingly stupid. This one announces the closing of Hotmail.com, the popular free email service. As it explains, the user must send the chain email to all of his/her friends in order to avoid the cancellation of the service. It goes like this: since […]

E-mail is an indispensable tool for today business, however, there is one account you should never use: the email account your internet connection provider gives you.
Most business owner would get a web hosting account with their own domain, yet, some will chose another path: when you hire an internet connection, your provider will generally offer […]

The Internet is such a wild place. Everything seems to be maximizing its potential to reap results that are more positive because of the capability of the Internet to reach as many people as possible.
The Internet has also been a market where businesses transact and trade their products without having to do the usual type […]

Spam is more than just an annoying, time-wasting nuisance that decreases business productivity, fills up server space and clogs bandwidth. It also includes attempted fraud on a grand scale via ‘phishing’ emails, false requests purportedly from companies such as Ebay or Paypal, asking for credit card information.
Almost all email users worldwide receive spam, […]

Most small business owners are not aware that they or an employee may be breaking the law regarding spam. The advice that follows is intended to help you avoid any financial or legal consequences.
The CAN-SPAM Act of 2003 was signed into law and became effective January 1, 2004. As a small business owner, you need […]

If you decided to use email marketing to promote your business, then let me congratulate you on this very wise decision.
You might have read over the internet the buzz created by this type of marketing, and I’m sure you have already learned that ‘The money is in your list’ - this is 100% true. […]