Email Marketing For Your Small Business - Selecting The Right Server
Sep 5th, 2008 | By admin | Category: Using Email EffectivelyThere are many different methods for promoting your business online, but one of the most effective is still the email campaign.
Weighing Your Options
For emails, you have three choices of software, each with distinct benefits and drawbacks. You can install software on your desktop and be your own server. You can install software on the web server you’re using. Or you can join an ASP hosted service.
The most obvious benefit of a hosted server is that getting your emails delivered is your host’s concern. Says Dr. Ralph Wilson, of Wilson Internet Services, ‘With desktop or web server software, basically you’re responsible to get them delivered
