The above statement should not be taken as meaning that early in the campaign is the only time that competition analysis is important for Home Business Start site.

Once you are holding a top position your competition will undoubtedly renew their efforts to take back what you have replaced.

Competition analysis is a step that must be taken to find out what you need to do to take a top position but which also should be performed periodically to detect your competitor’s efforts to take back ‘their’ former positions.

In this article we will cover onsite factors which must be considered and in part two we will cover external factor analysis including incoming links, anchor text, PageRank, etc.

Onsite factors

Onsite factors of your website are the easiest to address as they are factors which are under your complete control. You have the power to change anything within your Home Business Start site from the content, internal linking structure, and even the design structure itself.

Key onsite factors that must be considered in competition analysis are: