The New Face Of Advertising - Drawing Customers
Aug 29th, 2008 | By admin | Category: Help With Running Your BusinessWhat is Interactive Marketing?
We’re all familiar with the popular pay per click advertisements that many eBiz owners employ a very effective tool for driving traffic to your website. But according to Jackie Peters, Chief Creative Officer of http://HeavyBagMedia.com, the real question is, ‘once they get [to your site] what is their experience going to be like?’
Peters’ company helps many of its clients launch campaigns designed to pull, not push, customers in through a process known as interactive marketing. By engaging your audience with relevant content they can actually experience, you give them a reason to stay once they’re there
